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All Athletes are Creators, Few Learn how to Express it.

The Content Convention for Athletes

June 5th and 6th in Charlotte NC

220 East Trade Street,
Charlotte, NC, USA, 28202
AC Hotel Charlotte City Center
Room block available upon request
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About

AthleteCon

About

AthleteCon

Since NIL was legalized, athletes instantly transformed into creators. Yet, there's a gap in the industry: athletes aren't recognized as creators, NIL deals are hard to come by, and brands aren't satisfied with content quality. Athlete Con is the solution. This June in Charlotte, brands, content creation experts, and top athlete creators unite. Experience content workshops, collaborate with brands, secure NIL deals, and produce outstanding content—all in one place. Sam Green proudly presents AthleteCon 2.0, Powered by athletes.org, championing athletes as the creators they are.

Last year at athletecon

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AWARDS

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ATHLETES

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Our Proud Partner

THE livvy Fund

The Livvy Fund is a groundbreaking initiative led by Olivia Dunne, the most-followed NCAA athlete with over 15 million social media followers and a proven track record in building a powerful personal brand. The fund is dedicated to educating and empowering female athletes, providing them with the tools and knowledge to navigate the Name, Image, and Likeness (NIL) landscape while growing their personal brands. By connecting high-quality brand partners with female athletes who possess exceptional social media skills and deeply engaged communities, the Livvy Fund addresses a critical gap in the NIL space— where female athletes currently represent only a small percentage of the opportunities being awarded. This partnership-driven approach not only enhances brand visibility but also fosters meaningful, impactful collaborations that amplify the voices of female athletes, paving the way for a more equitable future in sports and branding.

What to Expect

Hands on Content Creation workshops

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Learn from industry experts like Sam Green, TikTok, META, Snapchat, and CANVA with brand products in your hands.

Content Creation Competition

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Create content with brand products for the chance to win NIL Deals

Land NIL Deals

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Brands select their favorite content from the competition and sign them to NIL Deals Network with Brands

Pink Turf Suits and Sneakers awards night

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AthleteCon Creator Awards and LIVE NIL deal selection.

Administration / Collectives

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College administration and collectives, learn how to resource your athlete to dominate the NIL space and bring more eyes to your school through AdminCon, an educational portion of AthleteCon dedicated just for you.

AthleteCon Creator Awards

The Athlete Creator Awards bring together student-athletes, brands, and institutions to celebrate excellence and recognize those leading the way in the world of sports content creation. Winners will be honored for their outstanding achievements, creativity, innovation, and leadership, while live NIL deals will reward top creators making a lasting impact both on and off the field