Sam Green is THE go-to content creator in the Name, Image, and Likeness (NIL) space, educating and empowering student-athletes, university athletic departments and brands of all sizes on how to best leverage social media to tell their authentic stories through engaging content.
A college and NBA dancer turned ESPN video editor turned athlete agent turned content guru and content advisor for Meta’s NIL Empower 3.0 incubator, and Nike, Green has seen all sides of the sports industry and brings diverse experience to the content education game.
During her recent pursuit of a Master's Degree in Media Psychology, Green utilized her NIL expertise to conduct the first neuropsychology study on NIL, showcasing a $50 user-generated content piece has the potential to outperform a professionally produced advertisement that cost $22,000.
When working with student-athletes, she focuses on how to quickly create content to build and monetize their personal brand and NIL without taking time away from their sport or studies. Green tools universities with the resources needed to proactively and productively service their student-athlete population. When collaborating with brands, she provides breakthrough and engaging athlete-focused content that will drive conversation and brand heat.
You can follow Green’s journey in the NIL education space via @sambgreen.